Hallmark Supports Gay Marriage, and I Support Hallmark

OK, maybe saying that Hallmark supports gay marriage is going a bit too far. They exist to make a profit, not to make the world a better place through greeting cards. They’ve probably been hurting lately. I can’t think of the last time I sent an actual greeting card bought in a store. I send e-cards, or if I’m feeling really ambitions I’ll make a card. But I like Hallmark. They’re a good company as far as I can tell.

My dad lives in Kansas City, and every time I take the kids there we go to the Crown Center (as in Hallmark Gold Crown) and visit Kaleidoscope, which is an amazing art center for kids, using leftover supplies from their factories (paper, lace, googly-eyes, anything that appears on a Hallmark card). And it’s free. It may be my daughter’s favorite place in the whole world.

I thought the idea of coming out cards was a little silly (part of the “Journeys” collection), but if there’s a need, then I guess they’re filling it. I was happy to hear, though, that they were going to start selling cards aimed at same-sex marriages. Weddings, funerals, and births are the occasions when I’m most likely to go to the trouble of a paper card, envelope, and stamp. My sister and her girlfriend just got married (they live in San Fran) and when I finally get around to getting them a gift, now I’ll be able to send a card with it! (Incidentally, if you guys are reading this, I have NO IDEA what to get you. If you don’t want something expensive but worthless, give me some help!)

Anyway, I’m not surprised in the least that the American Family Association has a problem with these cards. I found the following on Fark.com:

The AFA has set up an online form to send Hallmark hate mail for making same sex marriage greeting cards, what a shame it would be if logical people used it to send Hallmark support mail instead

And they give a link to the AFA’s website, where you can send an email to Hallmark. Mine said that I was appalled that the AFA would criticize a company for trying to spread joy to people who love one another, and that I support Hallmark. You can send your own email from the AFA’s own site here. Or, if you don’t want your email address within a million miles of the AFA, they’ve been kind enough to supply the email address for Hallmark Chairman Donald J. Hall: sgronb3@hallmark.com.

Let Hallmark know that the AFA doesn’t speak for everyone.

Originally posted on Selfish Mom


  1. says

    Thanks for this! I wrote a supportive post about Hallmark and sent an e-mail. It’s important that the haters aren’t the only voices out there, or the loudest ones. And congratulations to your sister and her spouse!

  2. says

    I signed something once a friend had forwarded me from the AFA and I had to sign up with them in order to comment. I got awful email from them promoting intolerance and hatred in the name of family values. I am happy to send my thoughts to them about my approval of Hallmark’s decision to be inclusive. I can’t even remember all the companies they have people boycotting – Ford, McDonald’s, Hallmark… I’m looking forward to a Walmart slip up. Chances are pretty good there wouldn’t be a boycott for their fine stores. ;)

Leave a Reply

Your email address will not be published. Required fields are marked *