Have you seen this commercial for Reebok Women’s EasyTone Shoes? I have no problem with the concept of the shoes. I just think the commercial is really dumb. Because it’s not bad enough that I already compare my body to other bodies (yeah, I do, all the time. If I know you then I’ve sized you up and compared, just deal with it), but now Reebok wants my body parts to compete with each other? With a commercial filled with close-ups of boobs and and a butt? A butt bending over, no less? Who’s the audience for this commercial? Because it seems to be men. But I think most men would be worried about a smack on the head if they gave a woman shoes and said “Hey, babe, your butt could be tighter. Wear these.”
For the record, while I don’t think the second commercial is great, I think it targets its audience a little better: women who wish people were staring at their butts instead of listening to what they’re saying.
Ugh. Or maybe I’m just pissed at both commercials since my boobs and butt will never look like those!