Grand Central Station

Posts Tagged ‘Grand Central Station’

Continental rubbed my belly

Mar 17, 2009 Around NYC

NYC Subway advertising I saw these ads for continental.com yesterday at Grand Central Station. I don’t take the subway often from Grand Central, so for all I know they’ve been there for years, but this was the first time I had noticed ads on a subway turnstile.

I’m all for being creative and using new ideas for the MTA to make money, as long as the turnstiles don’t ever start looking like a NASCAR race car, covered with dozens of ads – if they ever covered the whole thing, I think I’d prefer one ad that wrapped around the whole turnstile. But I digress. I was on the F train yesterday and roughly half of the ads were out of date. Not just a little out of date, but months old. There were several ads for movies that aren’t in theaters any more, and at least half a dozen for the NYC Waterfalls (a complete mess of a tourist attraction that was scheduled to close last October, but I think might have closed even earlier than that due to complaints about saltwater blowing back and killing trees).

So before the MTA decides to put ads in new and exciting places, they should focus on selling the space they’ve already got ads on. With so many people on the subway listening to music but not reading anything, it really is good ad space. I’m annoyed that the MTA is once again talking about raising subway fares when they’re obviously not doing all they can to make money in other ways.

Tags: Continental, Grand Central Station, MTA, NYC Waterfalls, subway